I’m gritting my teeth, literally.
As a geezer, I read the newspaper every day. I still respect it as a form of advertising because I know how powerful it can be, even in a local SEO marketing world.
These days, newspaper ads just make me cringe. So much money spent; so much money wasted, and not for the reasons you think.
Then a light bulb went off in my head.
It doesn't matter whether it's print or online advertising, the problem is still the same.
Nothing has changed.
Take your pick:
Small business owners just move the problem from one platform to another because marketing is the boogey man under the bed. Nothing new about that.
It's always easier to run a business you intimately understand than it is to market it. But now there's internet marketing with all of its odd language:
Is your head spinning?
This is a language most small business owners abhor. They don't understand it. They just want to sell stuff!
But with if the language of your current ad AND your website was costing you business? That's a language everyone speaks, right?
So, for the moment, do the unthinkable. Forget about keywords, back links, and mighty Google. For right now, stop trying so hard.
You're missing something crucial, and it's got nothing to do with SEO. Take a look and see what it is.